ALISO VIEJO, Calif. – More than a month after kicking off the first PRI Road Tour, the content-creation bonanza has resulted in hundreds of high-quality race-related news pieces reaching millions of individuals.
Featuring motorsports parts manufacturers, race tracks, and other performance-related businesses and professionals, the content has been featured on the PRI website and social media channels, as well as distributed through industry media partners, like SPEED SPORT TV.
The PRI Road Tour takes the PRI team directly to manufacturers, wholesalers, retailers, race teams and race tracks throughout the country over a two-month span, where production specialists collect, generate, and distribute professional content for the racing community. Designed to help increase awareness of the motorsports industry and the companies featured in the stories, the content is used across PRI’s channels, as well as made available and used by media outlets that want to support the industry by amplifying the news and information it gathers.
“The content produced during the PRI Road Tour is being developed by the world’s best photographers and videographers, and it’s available for all media to use,” said PRI President Dr. Jamie Meyer. “This amazing content resonates with the racing world, and media groups have begun to use it in its coverage of the racing industry.”
To date, the content on PRI2020.com/RoadTour and across Facebook, Instagram, LinkedIn and Twitter has reached over 8.7 million individuals, generating more than 13 million impressions. Additional exposure has been generated from several media outlets, including Grassroots Motorsports, Power Automedia, and RACER.
SPEED SPORT has also partnered with PRI to produce eight weekly episodes showcasing the best content from the PRI Road Tour, with well-known motorsports broadcaster Ralph Sheheen.
“The content produced by the PRI Road Tour crew is stellar, and we’re excited for the opportunity to package it into a compelling, easily-accessed production,” said Sheheen, who joined the PRI Road Tour during stops in North Carolina. “This partnership with PRI enables us to further support the racing industry by sharing their news and stories.”
The PRI Road Tour kicked off October 10 at the Indiana Convention Center and has visited businesses in Indiana, Illinois, Michigan, Ohio, North Carolina, South Carolina and Georgia. The two-month PRI Road Tour will also stop in Texas and California. The enormous amount of content produced while on the Tour will continue to be published in the coming months, even after the conclusion of the PRI van traveling cross-country.