Pit Pay — A Mobile Pit Pass App


CHARLOTTE, N.C. — Pit Pay, the only mobile pit pass app for the motorsports industry, launched Wednesday in the Apple app and Google Play stores.

Motorsport participants can purchase pit passes in advance using the Pit Pay app on their Apple and Android mobile devices, saving time when they arrive at the race track. The Pit Pay app organizes and simplifies the sign-in process, helping tracks get participants into the pits quickly and efficiently.

Pit Pay provides its users – racers, crew members and other attendees – with a simple, hassle-free experience in the app and at the track.

With hundreds of tracks and thousands of events, users can quickly and easily purchase pit passes in advance using the app.

Once they arrive at the track, users proceed directly to the dedicated Pit Pay check-in area, present the mobile pit pass on their device and receive their armband or credential, saving valuable time standing in line, signing waivers and exchanging cash.

The Pit Pay app safely and securely stores credit card information and users’ favorite tracks and series to make purchasing a pit pass as simple as a few clicks on their mobile devices.

“We’re excited to launch Pit Pay and get feedback straight from the racers and promoters,” said Frank Bolter, president of Pit Pay. “My goal with the Pit Pay app is to utilize technology to provide a better experience for racers, while helping tracks and insurance providers streamline their processes. I’ve been involved in motorsports for over 25 years, and I saw a need for the pit pass sign-in process to be standardized and simplified at the track.

“I think the Pit Pay app can help with that, improving the participant experience,” Bolter added. “Initial feedback from tracks and racers has been overwhelming, and I’m excited to see where the Pit Pay app can go as we continue to work to expand our presence and give back to the motorsports community.”

Pit Pay is currently adding new tracks to the app, and mobile pit passes will be available for select events beginning in January 2020.

Developing Pit Pay to satisfy the needs of tracks and insurance partners was a collaborative effort with leading motorsports attorneys, industry leaders and insurance providers.

“Pit Pay provides a best-in-class digital solution for executing and storing liability waivers, which we all know is a hassle at every track,” said Lauri Eberhart of Apollo Sports & Entertainment Law Group and legal advisor to Pit Pay. “It provides an authenticated, digital paper trail that is easier to access and protect than our current paper waiver system. We collaborated with leading insurance companies and legal experts in our industry to be sure Pit Pay not only meets, but exceeds, current legal standards.”

“Pit Pay is the future, and with many benefits to the racers, track owners and promoters, it will be a real gamechanger for the motorsports industry,” said Jeff Ladd, president of Sport Insurance Specialists. “Tim Troester, Don DeWitt and the Reel Racing MGA Team, along with Ryan Slagle and my team here at SIS, saw the vision in the Pit Pay technology right away, so we are excited to have contributed our efforts to get this platform introduced to the industry. It will be a winner.”

Pit Pay is free to download.