SAN ANTONIO, Texas – VP Racing Fuels has introduced the Kendrick Oil Company as the newest partner in its retail branding program.
Based in Friona, Texas, Kendrick provides a range of quality fuel products to 47 retail locations and a variety of other customers in Texas, New Mexico, Oklahoma, Kansas, Colorado and Louisiana.
“Through close evaluation and scrutiny, we chose VP Racing Fuels because it gives Kendrick Oil and the dealer the flexibility to have a nationally recognized brand while simultaneously buying fuel from the lowest cost supplier every time,” said Neal McCarty, Branded Liaison and Business Development for Kendrick Oil. “Ultimately, this allows our dealers to price aggressively in their market and have a strong brand presence to drive business. VP’s program allows Kendrick Oil and our dealers to have the best of both worlds. Kendrick Oil now has a solution for those dealers looking for a strong brand, low processing rates and low cost fuel.”
“We’re extremely pleased to bring Kendrick Oil on board with our retail branding program,” said Alan Cerwick, President of VP Racing Fuels. “With a long history of success, Kendrick Oil has a well-deserved reputation as a savvy, forward-thinking marketer. Their confidence in VP’s program speaks volumes and we look forward to growing our businesses together in the south central U.S.”