CORONA, Calif. – Troy Lee Designs officials have announced that John Waraniak will serve as the organization’s automotive ambassador.
Waraniak has been in the aerospace, automotive, racing and performance industries for more than 25 years. He most recently served as Vice President of Vehicle Technology for the Specialty Equipment Market Ass’n from 2006 to January 2021.
His role will have him in the field on the frontlines of auto performance and racing looking at new business opportunities, technologies and brand positioning of Troy Lee Designs within the automotive space.
“It’s an honor and privilege to work with my long-time friend, Troy and the great team of people and partners he has built at Troy Lee Designs. TLD is a leader in design, performance, innovation and the cool factor and represents one of the most successful lifestyle brands in the Moto, MTB and Racing industries,” said Waraniak.
“John and I have worked together for many years and I have always thought of John as part of the TLD family,” said Troy Lee of Troy Lee Designs. “To have him officially onboard as our automotive ambassador is awesome. I can’t wait to dig in deeper with John as we both have deep roots in the auto industry. This is a great opportunity for TLD to put more resources into the automotive field as we move into the future.”