MOORESVILLE, N.C. – George Brunnhoelzl III and his wife, Heather, have formed Brunnhoelzl Enterprises Inc. and have purchased Brunnhoelzl Racing to continue the family tradition of supplying the original aluminum jack to customers and race teams.
They acquired the business from Brunnhoelzl’s father, George Brunnhoelzl Jr., and the elder Brunnhoelzl’s wife, Robin, in order to keep it a family owned and operated business.
“We’re excited to be able to carry on the family name and company,” said George Brunnhoelzl III. “Our goal is to bring it into a new, modern era with research and development, diversification and new equipment updates with the latest state of the art software.”
With new ownership also comes new plans for upgrades and expansion as George Brunnhoelzl III and Heather Brunnhoelzl have formed Brunnhoelzl Manufacturing LLC, a new fully functioning machine shop on the property that will serve both racing and non-racing clientele.
Along with their line of high-quality racing jacks and components, Brunnhoelzl Manufacturing will continue to machine all Brunnhoelzl products like nitro bottles, stagger rollers, billet toe plates and replacement parts and accessories.
A new showroom is in the process of being constructed and plans are in place to put a bigger focus on brand marketing and awareness, such a stronger social media presence across the major social media platforms, a new website and the introduction of an e-commerce store.
Customer service and diversification will also be a focus of business as the company will expand its distribution network, institute monthly specials, jack maintenance plans and stocking products for immediate shipping, which will cut down on customer wait time. Along with the oval track racing world, the company has plans to expand into other forms of motorsports.
“The short term goal is to expand on the jacks and everything that makes a car go up,” explained Brunnhoelzl. “We also plan to diversify. We have been in talks with some other forms of racing like drag racing and street tuner, drifting organizations.”
The Brunnhoelzl name is synonymous in racing as the family has graced the NASCAR Modified ranks for three generations. George Brunnhoelzl Jr. was a long-time competitor on the NASCAR Whelen Modified Tour, with a career highlighted by winning the prestigious 1987 Race of Champions at Pocono Raceway.
George Brunnhoelzl III carried on the winning family tradition by becoming the the first four-time NASCAR Whelen Southern Modified Tour campion with 28 career wins. Although racing has been sporadic in the past few years for George Brunnhoelzl III, he’s far from calling himself retired.
“I’m not officially retired as a driver, I was going to buy a new chassis but decided to hold off for a little bit,” said Brunnhoelzl. I still want to run some Tour races and plan to again but no date is set in stone.”
Brunnhoelzl Racing is located at 803 Performance Road, Mooresville, NC 28115. For more information about Brunnhoelzl Racing call (704) 662-3443 or emailing [email protected]