DAYTONA BEACH, Fla. — The Speedweek workshop of the 40th anniversary RPM Promoters Workshop Series concluded Wednesday with promoters upbeat about the 2013 season.
Highlights from the workshop included the revealing of Ron Drager and Scott Schultz, Flat Rock (Mich.) and Toledo (Ohio) Speedways, as 37th Auto Racing Promoters of the Year and the keynote remarks of racing executive Chris Blair.
Blair discussed the changing fan preferences of the digital age and the challenging leisure time market and urged promoters to reinvent their race night experience to attract a younger demographic.
Honored as Regional Auto Racing Promoters of the Year were Bruce Rogers, Grandview (Pa.) Speedway; Harold Crook, Lonesome Pine (Va.) Raceway; Kurt Beeksma and the Ashland-Bayfield County Racing Association, ABC (Wis.) Raceway; Dan Robinson, Lucas Oil (Mo.) Speedway; and Steve Beitler, Skagit (Wash.) Speedway.
Racing Promotion Monthly, presented the RPM Workshops Award for Outstanding Annual Short Track Event to the UMP Summer Nationals. Matt Greci, Senior Manager of Events, for Charlotte Motor Speedway, presented Promoters of the Year Drager and Schultz with honorary membership to the Speedway Club at Charlotte Motor Speedway.
Four hundred eighty people, representing 131 tracks from the U.S. and three Canadian provinces attended the three-day workshop.
“Today, the event experience is more important than competition on the track,” said Stewart Doty, workshop organizer.
During welcome remarks Monday, February 18, Irish Saunders, manager of contract sales for Hoosier Racing Tire announced that the World’s largest producer of racing tires would extend its support of Racing Promotion Monthly and the Workshops for an additional multi-year term.