SAN ANTONIO — VP Racing announced its newest and largest partner to date, as North Carolina-based Cary Oil has signed on to market VP’s retail brand program. With nearly 500 retail outlets in Cary Oil’s major branded wholesale distribution network representing just a third of Cary’s total business, the partnership will facilitate the growth of VP-branded retail stores in 18 states from the Atlantic coast to New Mexico.
“We’re pleased to have formed a strategic alliance with VP Racing Fuels,” said Mark Maddox, vice president-branded marketing for Cary Oil. “VP offers Cary Oil a unique opportunity to extend to our independent retail customers a trend-setting and nationally recognized fuel brand image, coupled with a compelling credit card processing offer.
“With its long-standing reputation among performance enthusiasts, VP also offers excellent opportunities to grow sales through its fuel and automotive products,” Maddox continued. “The addition of the VP Racing Fuels brand is a welcome addition to our family of brands.”
“We are absolutely thrilled to welcome Cary Oil to the VP Racing Fuels family, as this new partnership represents a quantum leap in the potential growth of our branding program,” said Alan Cerwick, president, VP Racing Fuels. “Mark and his team at Cary Oil are aggressive, growth oriented marketers who see the coming changes in the fuel industry and understand the importance of partnering with an organization like VP Racing Fuels and our game changing brand program. Cary Oil’s buy-in validates the strength of the VP brand and our ability to deliver the biggest competitive advantage to date.”