Bell Sets Women In Motorsports Mentor Program


INDIANAPOLIS — Female racers have a new support system thanks to Bell Racing USA.

The company has announced the creation of the Bell Helmets Women in Motorsports Mentor Program, which will offer the opportunity for women interested in careers in motorsports — on and off the track — the opportunity to receive advice and guidance from women with diverse professional motorsports experience.

Chris Wheeler, Bell Racing’s director of motorsports, released the news during the PRI Trade Show Thursday at the Indiana Convention Center.

“We have been considering a women’s mentorship program for a while, and with so much recent talk about an equal playing field for women in motorsports, now feels like the right time to launch,” Wheeler said. “The successes of the impressive group we’ve brought together to mentor the next generation of women in racing are proof that you don’t have to be a man to succeed in this sport, whether on or off the track.”

Winged sprint car driver McKenna Haase, who is one of 12 women initially involved in the program, was on hand for the announcement.

“Chris called me a while ago about this and it is truly a unique program that is very different than the other programs out there,” Haase said. “I really like the mentoring aspect of this program. There are a lot of women who have knowledge and experience and I think we have a lot to offer.”

The other women participating in the program are:

Kendra Jacobs, marketing director, Knoxville Raceway; Ashley Sanford, NHRA Top Fuel driver; Shea Holbrook, sports car driver; Sarah Fisher, Indy 500 veteran and business owner; Christina Lam, sports car driver; Katherine Legge, sports car and Formula E driver; Sabre Cook, junior formula driver and engineer; Ashley Freiberg, sports car driver and instructor; and Pippa Mann, Indy 500 veteran and sports car driver.

Beginning Jan. 1, women with questions about careers in motorsports, female racers looking for advice or parents of young female racers can submit their questions to [email protected] and program participants will answer questions that relate to their area of expertise.