Tracks Prepare For RTBC In December


LAGUNA BEACH, Calif. – For many, the racing season is just coming to a close, but for race track promoters across the country, preparation for 2015 will be in full-swing with the Race Track Business Conference on Dec. 10, in conjunction with the 27th annual PRI Trade Show that runs from Dec. 11-13 at the Indiana Convention Center.

The annual Race Track Business Conference provides track operators across the nation to come together to collaborate, analyze, and conceptualize around the business of motorsports.

“The competition for the entertainment dollar increases every year,” said John Kilroy, PRI Trade Show producer. “That requires race tracks to provide a great value for fans in a clean, safe venue, while also finding new ways to market our sport to the public, as well as increase safety for the heroes of our sport. The Race Track Business Conference is invaluable for the exchange of ideas throughout the industry.”

The conference is organized by Tim Frost, publisher of National Speedway Directory, and session topics for the conference will include Track Construction, Performance Research & Development, Safety, Sponsorship and Media, Industry Growth, Operations Management, Venue Utilization, Sanctioning Bodies, and the ways that race tracks interact.

“The Race Track Business Conference – 2014 is receiving very strong response,” said Frost. “The highly regarded panelists and attendees gather in a unique environment. The most topical issues facing all forms of motorsports – from safety to sponsorship to media will serve as a platform for intellectual dialogue.”

Whether it’s a track that plays host to major national events or a local short track, it can be surprising how similar issues can affect the nation’s race tracks.

“I don’t think what happens at MIS is much different than what happens at some of the other tracks,” said Sammie Lukaskiewicz, of the Michigan International Speedway. “Whether it’s Daytona or whether it’s the short tracks, we all work together and we’re all in the sport of auto racing. As Doug Boles from the Indianapolis Motor Speedway said (at the 2013 RTBC), ‘a rising tide floats all ships.’ There’s a benefit to sharing and collaborating with each other.”

The conference also allows different areas of the motorsports world come together to address issues that affect the industry across the board.

“The conference is awesome,” said USAC’s Kevin Miller. “You get the opportunity to bring a number of like-minded people together to address some of the problems facing the industry right now. In motorsports there are a lot of issues, mostly in costs with the declining fan-base, as well as safety. We’re all struggling with the same things. I picked up things last December that I started working on in January. It’s an eye-opener.”
Among the guest speakers at this year’s RTBC are Cary Agajanian, Motorsports Management International; Jim Campbell, Chevrolet Performance Vehicles and Motorsports; Andrew Craig, The Craig Company; Robert Clarke, SCCA Pro Racing; Lyn St. James, LSJ Racing; John Waraniak, SEMA; Jim Downing, Hans Performance Products; Dr. Terry Trammell; Dr. John Bodnar,Medical Director AMA Supercross; Jeff Horton, IndyCar; Chris Sumner, PRC System; Tom Schuler, Team Sports, Inc.; Brendan Driscoll, Tougher Mudder; Garry Lobaugh MRP; Jason Rittenberry, Int’l Raceway Group; Lisa Noble, SCCA; Tony Parella, SVRA; Vicky O’Connor, Pro-Motion Agency; Karl Frederickson, Speedway Illustrated; Tim Suddard, Grassroots Motorsports; Ralph Sheheen, Turn 3 Media; Doug Auld, Sprint Car & Midget; Herb Fishel, Business of Speed; Mike Copeland, Lingenfelter Performance; Michael Culver, Skip Barber Racing School; Michael Bennett, H3R Human Resources; Tiffany Hemmer, IndyCar; Andy Villa, Ellis Clowes; Ken Ungar, US Sports Advisors; Jordan Bressler, TSMGI; Sam Scott, Sports Management; and Eric Prill, SCCA.