TORRANCE, Calif. — To celebrate the spirit of the summer road trip, Toyota is mobilizing its recently unveiled “Let’s Go Places” company direction with a nationwide experiential tour launching this month.
The automaker’s “Let’s Go Places” Tour, presented by the all-new 2014 Toyota Corolla, will enable adventurers fueled by a passion for music, art and food to explore a handful of the automaker’s most versatile and adventurous new models.
The “Let’s Go Places” Tour is slated to arrive at some of the nation’s most prominent festival destinations dedicated to fostering creativity and promoting good, for both fun-seekers and families alike. The tour will make its debut at America’s largest free arts festival, Artscape, in Baltimore on July 19 and will wrap-up with Las Vegas’ Life is Beautiful Festival at the end of October 2013.
Toyota’s “Let’s Go Places” Tour enables both current and prospective Toyota owners to discover first-hand the many ways the new models — built with exceptional comfort, style and technology — will inspire them to seek out new places and discover new possibilities everyday.
Guests who visit the “Let’s Go Places” tour stops will receive a hands-on tutorial of some of Toyota’s most advanced features including the innovative hybrid system, Entune, spacious interior, and expansive cargo space found in the RAV4 and Prius v models.
The activations will highlight the 2014 Toyota Corolla, Camry, RAV4 and Prius v, as well as the SpongeBob 2014 Toyota Highlander, a one-of-a-kind concept vehicle. The “Let’s Go Places” Tour experience will include interactive activities such as the 2014 Toyota Corolla Custom Letterpress activity, a SpongeBob airbrush tattoo station, Entune Multimedia demonstrations and Toyota Cargo Challenge for a chance to win prizes.
“We launched Let’s Go Places to connect with customers in new ways that are personally relevant to them, which is exactly why we are taking the concept on the road,” said Steve Appelbaum, National Manager, Engagement Marketing, Toyota Motor Sales, U.S.A., Inc. “We want drivers to be able to interact with some of our most exciting vehicles in the most personalized and intimate way possible, in settings that are near and dear to their hearts.”
The nationwide “Let’s Go Places” Tour includes events and festivals that promote healthy living, spur creativity and support philanthropic causes, such as Artscape, Gourmet on Gore, Life is Good Festival, Eat Real SF and Las Vegas’ Life is Beautiful Festival.