Fort Mill, S.C. – General Tire announced that two-time NASCAR champion Greg Biffle will join Team GT beginning in 2018.
Biffle, the 2000 Truck Series and 2002 XFINITY Series champion, will be the focus of a social media campaign that sees him participating in a series of events throughout the year, each of which will be documented in real-time on General Tire’s social channels. Fans will be able to interact with Biffle on his excursions by using #Biffle on Twitter, Instagram and Facebook.
“We’re extremely excited to have Greg Biffle join Team GT,” said Travis Roffler, director of marketing for General Tire. “Greg’s voice will provide a change of pace in the channels. His perspective will be a great third-party approach and will allow us to earn new followers, increase our awareness, and of course, generate tons of content.”