PALM BEACH, Fla. – FOX will broadcast the annual Barrett-Jackson Palm Beach Collector Car Auction across three networks starting April 11.
National Geographic Channel, FOX Sports 1 and FOX Sports 2 will bring viewers 21 hours of live and same-day coverage from this year’s event.
Last year’s auction totaled nearly $21 million in sales; with $1.8 million raised to help numerous charities. This event is one of four Barrett-Jackson auctions and Palm Beach annually sets the tone for the collector car industry’s spring marketplace.
“At the 2014 Barrett-Jackson Palm Beach Auction, the docket of cars we will auction is the largest ever,” said Craig Jackson, Barrett-Jackson chairman and CEO. “In each of the past 11 years, we have seen better cars and greater attendance at Palm Beach, and so we continued to increase our East Coast presence. This year is no different, with some phenomenal vehicles crossing the block at our lifestyle event, which makes for an exciting auction weekend.”
Interactivity for this year’s Palm Beach Auction includes the Barrett-Jackson ‘Social Garage,’ FOXSports.com’s multiple live-streaming cameras and the Hagerty Fantasy Bid Game, offering the audience an opportunity guess hammer prices and to score overall, daily and per-car prizes.
Chevrolet and Ford are taking center stage for charity at this year’s Thursday night gala on April 10, which will be a major highlight at this year’s Barrett-Jackson Palm Beach Auction. The first retail production 2015 Chevrolet Corvette Z06 will go to the highest bidder with all the proceeds benefitting the Karmanos Cancer Institute. Ford is donating the radically modified 2014 Mustang featured in the movie ‘Need for Speed,’ with 100 percent of the proceeds benefitting the Henry Ford Health System.