FloSports Acquires DirtOnDirt.com

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AUSTIN, Texas — FloSports has announced the acquisition of DirtonDirt.com and all of the Bloomington, Illinois-based company’s owned and operated entities.

DirtonDirt is the home on the internet for dirt late model racing and its community. The deal accelerates FloSports’ investment in motorsports coverage in the U.S. and globally.

With the acquisition, FloSports becomes the leader in dirt late model racing, one of the biggest segments of grassroots motorsports in the country.

“Through this acquisition of DirtonDirt.com, FloSports will be able to elevate the live coverage of dirt late model races and provide fans with a comprehensive platform to follow their favorite racers and events,” FloSports CEO Mark Floreani said. “Using the extensive resources of FloSports, we have every intention of continuing the in-depth coverage DirtonDirt.com subscribers have enjoyed for 13 seasons.”

DirtonDirt.com will continue to operate in the same way subscribers and pay-per-view customers are accustomed. More than a dozen experienced staffers provide leading-edge daily coverage of dirt late model racing, which has made DirtonDirt.com part of the division’s fabric since the site’s launch.

DirtonDirt.com, founded and operated since 2007 by Michael and Amber Rigsby, has become Dirt Late Model racing’s home on the internet for comprehensive, multimedia coverage of the division. The website features videos, behind-the-scenes reporting, photography, informative stories and breaking news items about all aspects of the sport.

The partnership links DirtonDirt.com with the racing communities already served by FloSports, exposing dirt late models to a broader audience.

With the acquisition, Michael Rigsby becomes General Manager of FloRacing.com, the dirt track racing vertical that FloSports has been building in recent years, while remaining at the helm of DirtonDirt.com.

“FloSports and DirtonDirt.com are natural partners and well positioned to continue to invest in the dirt track racing community and expand our coverage of the sport,” Rigsby said. “Both companies were built on grassroots support, starting with a van, a few thousand dollars and the desire to bring under-served sports to communities of passionate fans.

“We’re especially excited about the future possibilities that FloSports will add to our extensive live coverage of races,” Rigsby added. “As part of the FloSports umbrella, we can consolidate the landscape to offer the most cohesive option for fans and tracks.”