Fatheadz & Roush Yates Team For PRI Bash


BROWNSBURG, Ind. – Fatheadz Eyewear and Roush Yates Engines, both sharing a 10th Anniversary during the upcoming winter, have teamed up to celebrate the return to Indianapolis of Performance Racing Industry’s (PRI) Annual Trade Show by launching the “Fatheadz Eyewear/Roush Yates PRI Bash.”

The two companies will host the event on Thursday, Dec. 12 at 8 p.m. on the third floor of Skybar 247 in downtown Indianapolis (above Taps and Dolls). The festivities will run until 1 a.m., featuring a live band, great door prizes, guest speakers, a VIP area and dancing.

Roush Yates and Fatheadz Eyewear, both of whom were founded in 2004, have had great success in hosting similar events in the past in order to give thanks to all of their fans, customers, business associates, marketing partners and potential clients.

Fatheadz Eyewear fills the void for a large percentage of the population who struggle to find eyewear to fit their larger faces or craniums. Whether it’s men or women searching for a stylish prescription frame or a cool and protective sun frame to shade the sun’s damaging effects from their eyes, Fatheadz has eyewear to suit your needs even if you’re of average sizing. Fatheadz Eyewear has broken the mold of the “One Size Fits All” status quo held by the sun and optical industry.

The large number of styles and sizes available has propelled Fatheadz to become “The Leader in Oversized Eyewear” while their numerous motorsports marketing strategies over the last decade have helped them to become “The Official Eyewear of Open Wheel Racing.”

Roush Yates’ name is an Icon in motorsports and has become a cornerstone in race engine development and technology since its inception. With multiple championships and countless wins in NASCAR, Grand-Am, Dirt Late Model, Sprint Car and Off Road Racing, it is easy to see that Roush Yates is providing the most durable racing engines and parts on the market today.

Roush Yates is currently sharing their technology and resources with engine builders across the country through an engine builder alliance program that will bring more power to more racers. Now the average weekend racer and engine builder can utilize the decades of knowledge and development gained in the upper levels of racing by founders Jack Roush and Robert Yates in order to get the most out of their motorsports programs.