WILMETTE, Ill. — Major cities are hosting more sporting events and fan visits. These municipalities are investing in sports infrastructure with the goal to increase tourism and attract new business.
This month, we examine how the Chicago Street Race is part of this economic trend.
The adage “if you build it, they will come” does not typically apply to motorsports. When targeting major cities, racing series must bring everything — the show, the stars, etc. Let’s not forget they have to construct the race track. That’s no simple undertaking from a resource and financial perspective.
The inaugural year of any event faces more than a fair share of hurdles, and street circuits have more challenges than other events.
Just ask the operators of the Miami and Las Vegas Formula 1 races — they are constantly adjusting based on discussions with key stakeholders.
The operational aspects of the Grand Prix of Long Beach are set in terms of when and how it is executed. Officials have decades of experience making refinements along the way.
Host cities have strategic marketing goals that are placing more emphasis on sports tourism. They are turning out-of-town fans into vacationers with an experience beyond the venue. There are travel packages with a special themes and establishments are increasing flexibility in operating hours to accommodate spectators.
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