Motogp Gp Spain 2024
Liberty Media has purchased controlling interest in MotoGP. (Michelin photo)

INSIDER: FROST — Liberty Media’s Purchase Of MotoGP

WILMETTE, Ill. — Sports continues to see increased activity on the financial front, as ownership of professional teams and leagues makes the headlines on a consistent basis. In this month’s column, we explore the status of the motorsports industry’s involvement in these types of transactions.

Over the past several years, sports as an investable asset class has gained acceptance; primarily due to limited supply, available of capital and the rising values that led to increased demand.

Historically, private ownership has been the preferred type of ownership structure. Family stewardship, long-term holding periods and conservative operating strategy have been the typical playbook.

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