ZIONSVILLE, Ind. — 5-hour Energy has joined Rahal Letterman Lanigan Racing as a full-season associate sponsor of the No. 30 entry for Pietro Fittipaldi for the upcoming NTT IndyCar Series season, the team announced Tuesday.
Branding for 5-hour Energy will appear on the team’s race car throughout the season.
“Our customers know that 5-hour Energy ‘Fixes Tired Fast’ and we are excited to return to motorsports through this partnership with world-class Rahal Letterman Lanigan Racing,” Jeff Sigouin, President and COO of Living Essentials, LLC, makers of 5-hour Energy said.
“It’s exciting to bring 5-hour Energy to the NTT IndyCar” added Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing. “There can definitely be long hours of preparation to compete at this level and their products are a go-to source to help power us through the season, on-track and off.”
“5-hour Energy is a globally-recognized brand and we couldn’t be happier to add them to an already-strong partner lineup for our IndyCar program,” said Mike Lanigan, co-owner of Rahal Letterman Lanigan Racing.
Fittipaldi, who served as Haas F-1 Team’s reserve and test driver the past five seasons and is also a multiple open-wheel champion and race-winning world endurance championship driver, will drive the No. 30 entry for his first full season of IndyCar competition in 2024.
Fittipaldi, the Brazilian-American grandson of 1989 IndyCar champion and two-time Indy 500 winner Emerson Fittipaldi, returns to the series after having made nine starts in 2018 and 2021 for Dale Coyne Racing.
“I’m very proud to be racing with, and representing, the 5-hour Energy brand in the NTT IndyCar Series,” added Fittipaldi. “They are an iconic brand and to make it even more special, it’s their 20th anniversary so I’m sure it will be an amazing year for all of us.
“The whole team is excited to have them on board, including the crew. I’ll definitely be using 5-hour Energy throughout the race weekends and especially for the early morning and late evening practices!”
Most notably, 5-Hour Energy was the primary sponsor for Clint Bowyer in the NASCAR Cup Series between 2012-’16 before joining Martin Truex Jr. and Erik Jones at Front Row Motorsports in 2017-’18.