WEST DES MOINES, Iowa — The biggest IndyCar racing weekend of the summer months will continue into the future as Hy-Vee announced an extension with IndyCar on Thursday at Hy-Vee corporate headquarters.
Under the new multi-year agreement, Hy-Vee will continue to be the sponsor of the Hy-Vee IndyCar weekend at Iowa Speedway as it builds on the momentum of what has become one of the most popular and unique weekends in motorsports.
Under the new multi-year agreement, Hy-Vee — the Iowa-based and employee-owned supermarket chain — will continue as the title sponsor of Hy-Vee IndyCar Race Weekend.
“This event has been a great fit for Hy-Vee,” said Randy Edeker, Hy-Vee’s executive chairman of the board. “We look forward to continuing to support this race in Iowa by serving as the title sponsor in the years ahead. We set out to make this a world-class event and believe the momentum we have created will continue into the future as IndyCar continues to gain more fans year after year.”
Hy-Vee’s ongoing commitment to motorsports has been demonstrated through its support of the annual IndyCar event weekend held at Iowa Speedway, which is the longest-standing race held at the seven-eighths-mile oval in Newton, Iowa.
IndyCar first began competing at Iowa Speedway in 2007 and this weekend represents the 20th and 21st NTT IndyCar Series races at the venue.
The 2024 Hy-Vee IndyCar Race Weekend runs July 12-14 with the Hy-Vee Homefront 250 on Saturday night and the Hy-Vee One Step 250 on Sunday afternoon.
Since 2022, Hy-Vee has served as the host and entitlement partner for the IndyCar Series doubleheader weekend at Iowa Speedway.
The continued collaboration marks a significant milestone in Hy-Vee’s partnership with IndyCar, which originally began in 2020 when the popular grocery chain first joined forces with Rahal Letterman Lanigan Racing as a team sponsor in the NTT IndyCar Series.
“We are so proud to continue the partnership with Hy-Vee and build on the success of Hy-Vee IndyCar Race Weekend well into the future,” said Bud Denker, President of Penske Corp., which owns IndyCar. “With Hy-Vee’s vision and unwavering support, this event has continued to grow and expose new fans to IndyCar.
“We thank the entire Hy-Vee team for their partnership and continued commitment to Hy-Vee IndyCar Race Weekend, and we can’t wait to host another incredible event this weekend at Iowa Speedway.”
Driven by the partnership with Hy-Vee, IndyCar returned to Iowa Speedway in 2022 after not competing at the venue during the 2021 season.
With a record-breaking estimated crowd of approximately 85,000 spectators over three days, last year’s Hy-Vee INDYCAR Race Weekend marked the highest attendance ever recorded for an IndyCar event at Iowa Speedway.
Celebrating its third year as one of the most popular annual events in racing, this weekend’s three-day festival is on track to once again draw capacity crowds to Iowa Speedway.
Beyond its support of the IndyCar event at Iowa Speedway, the industry-leading grocery brand is also the title sponsor of two NTT IndyCar 250-mile races that will be hosted at the Milwaukee Mile Aug. 30-Sept. 1 – the Hy-Vee Milwaukee Mile 250s Weekend.