MONTEREY, Calif. — One of IndyCar’s mainstays and most formidable teams has been rebranded as Andretti Autosport is officially renamed, Andretti Global.
The major rebranding initiative that will see the international organization adopt the branding of Andretti Global, the identity previously named as the parent company to the U.S.-based race team.
It represents the team’s interest and plans to continue to compete internationally, including a proposed Formula One team with Cadillac.
“I’m proud of what Andretti Autosport has accomplished over the years, and all the memories that have come with so many special moments,” said Michael Andretti, Andretti Global Chairman and CEO. “Just as proud as I am of our past, I’m equally excited about our future. As we continue to expand and build a global racing institution, our goal is to be engrained in the culture of our fans, teams and partners.
“This rebrand is a major milestone in our team’s journey, but we are only getting started. We are determined to achieve success and confident that there are big things in store for Andretti Global.”
As a brand that is built on a foundation of racing excellence, the new Andretti Global name will unite all aspects of the organization under a single identity, more closely aligning with the team’s already-established legacy. Andretti Global currently operates in eight motorsports platforms racing across six continents with an appetite to expand its worldwide footprint into other major motorsports series.
“The words Andretti and motorsports are synonymous, and I’m impressed and excited by the worldwide fanbase and reach of the Andretti name,” said Andretti Global partner Dan Towriss of Group 1001 and Gainbridge. “I’m proud to be working with Michael and his team to build that name and legacy into an even stronger brand that reflects our ambitions and values. We are committed to excellence, and I believe our work will benefit our fans and partners around the globe.”
Along with the name change, the current Andretti Autosport shield will be replaced with the Andretti Global logo.
Andretti Formula E will be the first of the Andretti Global teams to take on the new branding as the reigning drivers’ world championship team kicks off Season 10 with testing in October.