TAG Heuer Renews Pact With IndyCar & Indy 500

TAG Heuer
TAG Heuer has renewed its support of the Indianapolis 500 and the Verizon IndyCar Series.

INDIANAPOLIS – TAG Heuer has renewed their contract as the official timekeeper of the Verizon IndyCar Series and the 102nd Indianapolis 500 for the next three years.

“Motor racing is at the very core of TAG Heuer’s DNA,” said Kilian Muller, president and CEO of TAG Heuer North America. “It is vital that the brand continues its legacy of supporting the sport and what better way than partnering with the Verizon IndyCar Series, one of the most innovative and beloved open-wheel racing leagues,” he added.

TAG Heuer kicked off the IndyCar season Wednesday at their boutique at the Mall at Millenia in Orlando, Fla. Alexander Rossi, brand ambassador and 2016 Indianapolis 500 champion, met with guests and posed for photos alongside the Borg-Warner trophy, the prestigious award embossed with the winner’s image. Rossi will also be competing in the series opening race in St. Petersburg this Sunday, March 11.

“I am honored to have the opportunity to work closely with a brand that invests so much in a sport that I both love, and have also chosen to pursue as a career,” Rossi said. “Being a part of the TAG Heuer family has been the most natural fit and I am humbled by the support.”

In honor of the Verizon IndyCar Series, TAG Heuer will release two limited edition Indianapolis 500 timepiece, a Carrera Heuer 01 and a Formula One. Both watches are designed to honor the 102nd race as well as TAG Heuer’s history as a luxury sport brand. Each piece of the 500 Formula One Indy 500 Limited Edition and the 102 Carrera Calibre Heuer 01 Indy 500 Limited Edition features the Indy 500 logo and notes the limited edition number engraved on the case back.