Kurt Busch’s Indy 500 Sponsor Revealed

Suretone Entertainment is going to sponsor Kurt Busch's Indianapolis 500 attempt. (Andretti Autosport Photo)
Suretone Entertainment is going to sponsor Kurt Busch's Indianapolis 500 attempt. (Andretti Autosport Photo)
Suretone Entertainment is going to sponsor Kurt Busch’s Indianapolis 500 attempt. (Andretti Autosport Photo)

INDIANAPOLIS – Andretti Autosport unveiled today the Indy car in which, in just a few short weeks, Kurt Busch will make his first career Indianapolis 500 qualifying attempt.

Busch will pilot the No. 26 Suretone Honda as he endeavors to become only the fourth driver in history to contest the “Double” – competing in IndyCar’s historic Indianapolis 500 and NASCAR’s Coca-Cola 600 in the same day.

“It’s an exciting day,” Busch said. “Reality is setting in that this is real and it’s go time. For me, it’s a dream come true, but the kid in a candy store moment is all behind me. Now it’s the focus of practice time and settling in with Andretti Autosport. Just to have Andretti Autosport and to have Michael (Andretti) himself involved, this is the right way to do things. Their team experience will help lead my inexperience.”

Suretone was founded in 2006 by Jordan Schur as Suretone Records after his successful tenure of almost a decade as President of Geffen Records at Universal Music Group where he merged the original Geffen Records with MCA Records and Dreamworks Records while working with some of the world’s most successful artists ranging from Nirvana, Guns and Roses, Snoop Dogg, Mary J Blige and Blink 182 to name a few and generating over 2B in sales.

Schur started his career in music with his original company Flip Records where he sold over 70M records launching artists such as Limp Bizkit and Staind. Suretone Entertainment has since expanded into a broader company over the last 8 years that includes film development, financing and production, as well as music artist management, along with its original record company history where artists such as The Cure, Weezer, Chris Cornell, Angels and Airwaves, and Shwayze all found great success.

“We are honored to have Suretone Entertainment stand with Andretti Autosport and Kurt Busch in this historic event as Kurt enters his first Indianapolis 500 qualifying run, as well as attempts to become only the fourth driver in motorsport history to contest the ‘Double’,” said Suretone Entertainment Chairman Jordan Shur. “As Kurt moves towards his goal to drive in the Indy 500 and NASCAR’s 600-mile race on the same day, Suretone takes great pride to partner with Andretti Autosport as we support Kurt in his incredible endeavor.”