LAS VEGAS – Century 21 Real Estate LLC, the franchisor of the world’s largest real estate sales organization, today announced it will take its Century 21 Agents: Smarter. Bolder. Faster campaign to the Indianapolis Motor Speedway, when it will team up with Sarah Fisher Hartman Racing (SFHR).
Century 21 will serve as the primary sponsor for IZOD IndyCar Series driver Josef Newgarden’s car in the Indianapolis 500.
SFHR co-owner Sarah Fisher joined Century 21 System members today in Las Vegas at its Global Conference to unveil the car design for the 2013 Indianapolis 500. Newgarden’s Dallara/Honda/Firestone car will forgo its traditional No. 67 in favor of No. 21, the world’s largest real estate sales organization’s signature number, for the “Greatest Spectacle in Racing.”
The No. 21 Century 21 Dallara/Honda/Firestone car will debut at the Indianapolis Motor Speedway on May 12, when the track opens for practice. The 97th running of the Indianapolis 500 will take place on May 26, and be broadcast on ABC television.
“Our sponsorship of the No. 21 car in the Indianapolis 500 provides another outstanding opportunity to highlight our Smarter. Bolder. Faster. campaign,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “Whether it’s the Super Bowl, the Olympics, U.S. Soccer, or the Indy 500, we want to showcase the capabilities of our sales professionals in front of the largest audience possible.”