BROWNSBURG, Ind. — blu eCigs, the electronic cigarette brand, will be the primary sponsor of the No. 17 Rahal Letterman Lanigan Racing Indy car driven by Mike Conway at the Toyota Grand Prix of Long Beach April 19-21.
In addition, blu eCigs will be an associate sponsor of the team’s No. 15 Indy car driven by Graham Rahal for the full 2013 season. The partnership will include both strategic branding and personal services as blu eCigs will take on a high-profile role in open-wheel racing across the Indy car team.
“We’re excited to be breaking into IndyCar racing with Rahal Letterman Lanigan Racing, an iconic organization which has a deep championship legacy in the sport,” said Jason Healy, president of blu eCigs. “We’ve seen a very positive response by fans and crew alike from our previous involvement in motorsports, and feel we can create some really engaging marketing and promotional opportunities and drive excitement throughout the 2013 season.”