PALMETTO, Fla. – Andersen Promotions, which oversees and operates all three levels of the Road to Indy presented by Cooper Tires, has announced a unique program to introduce companies in the construction industry to its motorsports platforms and associated entertainment and networking opportunities.
The Construction Contractors Club is an events and networking organization which will launch in conjunction with the 2020 season and will allow its members to entertain and network at Road to Indy events alongside the NTT IndyCar Series, courtesy of The Andersen Companies.
The Andersen Companies, founded in 1986 by Dan Andersen, consists of Andersen Interior Contracting, Corporate Woodworking – with a focus on high-end architectural woodworking – and a recently launched metal production facility.
Its client base includes the new Statue of Liberty museum, Newark’s Prudential Center Lofts, New York Life, Wyndham Worldwide Headquarters, Novo Nordisk and the Orlando City Stadium, among others.
The Andersen Companies will provide the CCC platform membership opportunity to its numerous contacts in the construction and contracting industry offering memorable experiences in a unique environment as well as business opportunities that deliver value.
All CCC members will be treated to VIP trackside hospitality at race venues teamed with special experiences for clients and employees, such as pace car and two-seater rides, green flag opportunities, private dinners with Road to Indy competitors, race event entitlements, race car primary branding and more.
As importantly, networking opportunities with other CCC members will be available at each venue to create working relationships and build a broader customer base.
One of The Andersen Companies’ affiliates – Allied Building Products, a division of Beacon Roofing Supply – will be an integral part of the CCC.
A longtime partner of Andersen Promotions and the Road to Indy, Allied has entertained hundreds of employees, customers and guests over the years in addition to headlining race events for the three ladder series – Indy Lights Presented by Cooper Tires, the Indy Pro 2000 Championship Presented by Cooper Tires and the Cooper Tires USF2000 Championship – and will further expand its efforts with the opportunities offered by CCC.
“Andersen Promotions has been one of the best marketing tools for our company since we got together in 2007,” said Clint Valleau, Vice President of Supply Chain, Allied Interiors. “Every detail is planned out with their exceptional team at each event from meeting celebrities and drivers in pit row to watching the races from the best vantage points. We’ve experienced everything from customers waving the starting flag to customers kissing the bricks at the Indianapolis Motor Speedway start/finish line. During the great recession years when all season tickets and most travel and entertainment were all but eliminated, the IndyCar races were still a big part of our customer entertainment.”
Additional interest in becoming a member of the CCC has also come from within the racing paddock with several companies operating in or with ties to the construction industry including ABEL Construction, which also operates a race-winning Indy Pro 2000 team under the Abel Motorsports banner and is currently expanding to a new facility in Speedway, Ind., to house both its construction business and racing operations.
“The idea for the Construction Contractors Club really was bred from my relationship with Allied – which has used our racing programs as an entertainment vessel for many years – and from conversations with my associates in the construction industry,” said Dan Andersen. “It’s really a win-win situation in providing a unique entertainment platform alongside the business-to-business opportunities to network on site each race weekend with the common goal of expanding one another’s business. And it is not limited to construction companies. We are happy to extend this program to those who are looking to do business with the construction industry.
“From an Andersen Promotions standpoint, CCC will bring some new eyes to our sport and hopefully that will result in new fans and, who knows, maybe some future partnerships within the series and with our teams and drivers.”