“This sponsorship has grown from a technological starting point,” said James Rosseau, Head of Magneti Marelli North America. “It is the correct way to raise visibility and communicate to the North American market what Magneti Marelli really is: technology with quality, passion and performance. We want people to know that we are part of their world and have been for many years, in their head lights, fuel systems, shocks absorbers, racing components, electronic systems, etc., and the racing venue allows them to see this.”
SPM General Manager Rob Edwards believes Magneti Marelli’s well-known reputation within the motorsports industry will have a chance to grow outside of the industry with its visibility on the No. 77 car.
“As we continue to grow our technical resources as a team, it is fantastic to welcome a company with the racing heritage of Magneti Marelli as a partner,” Edwards said. “The name Magneti Marelli is known to everyone who follows motorsports but the depth of their technical capabilities is not as well known outside of the industry. We look forward to using their technology to increase our competitive advantage, while at the same time promoting the Magneti Marelli brand to fans of IndyCar racing.”