INDIANAPOLIS – RelaDyne, a Cincinnati-based national lubricants and fuel distributor, will continue its partnership with Andretti Autosport in the Verizon IndyCar Series.
The red and blue colors of RelaDyne’s automotive brand, DuraMAX, will emblazon the No. 28 DHL Honda of 2014 Indianapolis 500 winner Ryan Hunter-Reay for four races, starting with Sunday’s Honda Indy Grand Prix of Alabama at Barber Motorsports Park.
The DuraMAX partnership will be highlighted by sponsorship of Hunter-Reay during the entire Month of May at Indianapolis Motor Speedway, including both the Grand Prix of Indianapolis and the 102nd running of the Indianapolis 500.
“RelaDyne’s relationship with Andretti Autosport in 2018 is an important marketing partnership and enhancement for our DuraMAX brand,” said RelaDyne President and CEO Larry Stoddard. “On behalf of all our associates, DuraMAX installers and consumers, we are excited to see the No. 28 Indy car in action during the Indy 500 and beyond this season.”
“We are pleased to see the DuraMAX partnership grow to IndyCar in support of Ryan Hunter-Reay in 2018,” said Andretti Autosport Chief Marketing Officer Doug Bresnahan. “We are determined to put RelaDyne and the DuraMAX brand in victory lane at the Indianapolis Motor Speedway once again as they continue building national recognition.”
DuraMAX powered by RelaDyne made its first appearance with Andretti Autosport in 2017 as part of the team’s Indy Lights Presented by Cooper Tire effort, serving as the primary sponsor for Frenchman Nico Jamin in both the Indianapolis Grand Prix and the Freedom 100.
“DuraMAX continues to be one of the fastest growing engine oils in the United States. Showcasing both DuraMAX product technology and branding with Andretti Autosport, Ryan Hunter-Reay and the Indianapolis 500, highlight the success of RelaDyne and DuraMAX in the marketplace,” said Don Oehler, Vice President of Sales & Marketing for RelaDyne. “This partnership exemplifies the high-speed commitment between RelaDyne, DuraMAX and Andretti Autosport toward trusted technology and proven performance.”