INDIANAPOLIS – Officials from PepsiCo Inc. and Indianapolis Motor Speedway announced a multi-year partnership Thursday.
As part of the agreement, Pepsi and MTN DEW have become the official soda beverages of IMS and Aquafina is now the official water of IMS.
PepsiCo products will be served exclusively at concession stands and in suites throughout the historic facility starting with the IndyCar Grand Prix and 103rd Indianapolis 500 presented by Gainbridge in May.
“PepsiCo products are a perfect complement to events at the Indianapolis Motor Speedway, and Pepsi’s market activation and consumer focus make for an exciting partnership,” IMS President J. Douglas Boles said. “The PepsiCo line of beverages is enjoyed worldwide and is an excellent match for the global reach of elite events at IMS. The delicious, refreshing taste of PepsiCo products is an ideal way for fans to quench their thirst at the track.”
The agreement with IMS continues PepsiCo’s long involvement with the track and with auto racing, dating back to 1903 when pioneer roadster Barney Oldfield served as a Pepsi spokesperson.
PepsiCo previously has held pouring rights at IMS, and Mike Mosley famously qualified the No. 48 Pepsi Challenger on the front row for the 1981 Indianapolis 500.