Harding Steinbrenner Lands Sponsor For Herta

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Latitude Vacation Club will sponsor Colton Herta during multiple NTT IndyCar Series events. (IndyCar Photo)

ST. PETERSBURG, Fla. – Latitude Vacation Club will serve as primary sponsor of the No. 88 Harding Steinbrenner Racing Honda driven by Colton Herta during the Firestone Grand Prix of St. Petersburg.

Latitude Vacation Club, an exclusive travel and lifestyle benefits matrix built for vacationers, will also serve as the primary sponsor at several races throughout the NTT IndyCar Series season.

“I’m very happy to have Latitude Vacation Club as primary sponsor of the No. 88 for the NTT IndyCar Series season opener this weekend,” said co-team owner Mike Harding. “Their brand is well matched to activate within the IndyCar market, and we’re very excited to continue to build our relationship with them. I hope to see this one-of-a-kind livery, that incorporates the Harding Steinbrenner Racing and Latitude Vacation Club brand, at the front of the field in this weekend’s race along the streets of St. Petersburg.”

“Everyone at Harding Steinbrenner Racing is excited to have Latitude Vacation Club join us as the primary sponsor for the opening race of the NTT IndyCar Series season,” said co-team owner, George Michael Steinbrenner. “The car looks great. We were able to incorporate elements of our team identity along with the Latitude Vacation Club compass in a unique way.”

“We couldn’t be more excited to be partnering with Harding Steinbrenner Racing for the 2019 NTT IndyCar Series season,” said Latitude Vacation Club CEO, Cecil Latta. “This gives Latitude Vacation Club the opportunity to showcase our brand as the Netflix of travel throughout the INDYCAR platform and beyond.”

Herta will begin his NTT IndyCar Series rookie season this week in the Firestone Grand Prix of St. Petersburg. Herta finished second in the 2018 Indy Lights Presented by Cooper Tires Championship with four wins and three pole positions. He also captured a May Sweep by winning the Freedom 100 and Grand Prix of Indianapolis. He made his IndyCar debut during the season finale at Sonoma Raceway last year and finished 20th.

“Very cool to have Latitude Vacation Club on the No. 88 throughout the 2019 season,” said Herta. “It’s always very exciting to introduce a new sponsor to the NTT IndyCar Series and I’m happy to help announce Latitude Vacation Club. They seem very enthusiastic to join the Harding Steinbrenner Racing family.”