NORWALK, Conn. – Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, a leading German brewing group, has entered a multi-year agreement with Andretti Autosport for its popular Clausthaler brand.
As part of the partnership, Clausthaler Non-Alcoholic becomes the official non-alcoholic beer of the No. 27 Andretti Autosport NTT IndyCar Series entry. The Clausthaler logo will be featured on the No. 27 NAPA Auto Parts/AutoNation Honda driven by Alexander Rossi.
“Andretti Autosport has a long-standing history of winning and leadership, and we are thrilled that Clausthaler can be a part of their ongoing success,” said Dave Deuser, CEO of Sales and Marketing for Radeberger Gruppe USA. “This is the largest partnership we’ve ever done for Clausthaler Non-Alcoholic, and we’re excited about the opportunities this offers our sales team, our wholesale and retail partners to showcase the Clausthaler brand and the non-alcoholic category to a wider range of consumers.”
“Clausthaler is a pioneer in its category and their positioning of living life to its fullest aligns perfectly with the values and positioning of our organization,” said Michael Andretti, Chairman and CEO of Andretti Autosport. “We’re excited to welcome them into the Andretti family and look forward to many years of success to come.”
This agreement is inclusive of all NTT IndyCar Series races throughout the 2021 and ’22 seasons.
“This partnership represents a major commitment in bringing increased visibility and awareness of the Clausthaler brand to our distribution network.,” added Deuser. “With Andretti Autosport as part of our pit crew and Alexander Rossi as our brand ambassador, we’re excited about winning at retail where our beer is sold while simultaneously creating further retail opportunities by introducing Clausthaler to a whole new generation of fans.”