Big Machine Brand Backs Music City Grand Prix

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Big Machine
Big Machine has signed on as the title sponsor of the Music City Grand Prix. (Jason Kempin/Getty Images photo)

NASHVILLE, Tenn. – Leading entertainment and spirits company Big Machine will be the title sponsor of the inaugural Music City Grand Prix NTT IndyCar Series race this summer.

The Nashville-based multimedia conglomerate includes the Big Machine Label Group, with superstar recording artists like Tim McGraw, Florida Georgia Line, Lady A and Carly Pearce; its rapidly growing spirits company, Big Machine Distillery; and Big Machine Racing.

The Big Machine brand aligns with Music City Grand Prix’s philosophy of combining the best of entertainment with racing for the first-of-its-kind festival in Nashville.

Big Machine’s presence in and around the Music City Grand Prix will include significant event branding with prominent product visibility with their full line of spirits, including Big Machine Distillery’s new Big Machine Vodka Spiked Cooler juice pouches, promotions and contests, and the integration of BMLG artists as part of the overall festival line-up.

“Having Big Machine on board is a great alignment with our brand,” said Matt Crews, the CEO of the Music City Grand Prix. “Big Machine’s President and CEO Scott Borchetta is a racing enthusiast himself and has been an integral part of Music City Grand Prix as an owner. He will also provide his expertise in music – further proving this festival will be one of speed and sound.”

A multi-year commitment from Big Machine as the title sponsor of the Grand Prix shows the brand’s dedication and passion for motorsports and speaks to what Nashville is, and what the event can become this year and beyond.

“I’ve worked for decades bringing racing and music together and I can’t think of a better way to welcome the Indy cars back to Nashville than honoring them with our namesake,” said Scott Borchetta, the President & CEO of Big Machine Label Group. “My very first race was an IndyCar race, the California 500, and this brings it full circle.  I truly believe that we’ve created the most exciting new weekend in racing anywhere in the world and Nashville is going to roll out the red carpet.

“This will be a party you don’t want to miss.”

The three-day international festival of speed and sound, Aug. 6-8, offers something for everyone. The Music City Grand Prix will be staged on a temporary 2.17-mile grand prix circuit in Nashville and around the Nissan Stadium campus.

The course will cross the Cumberland River via the Korean Veterans Memorial Bridge, making the Music City Grand Prix the only current event in motorsports to cross over a major body of water.

“Being title sponsor of this racing and music festival weekend is the perfect way to celebrate major events returning to the world after more than a year of sheltering,” said Big Machine Distillery Executive Vice President Mark Borchetta. “Integrating Big Machine Vodka and our new Spiked Cooler vodka juice pouches into the weekend supports our optimism and excitement about the world returning to a semblance of normalcy.”