Advance Auto Parts Unites With IMS

Advance Auto Parts
Advance Auto Parts has signed a multi-year sponsorship contract with Indianapolis Motor Speedway.

INDIANAPOLIS – Advance Auto Parts, an automotive aftermarket parts provider in North America, has signed a multi-year sponsorship agreement with Indianapolis Motor Speedway.

The agreement designates Advance Auto Parts as the official partner of the Indianapolis Motor Speedway at events including the Indianapolis 500, Brickyard 400, IndyCar Grand Prix, Lights at the Brickyard and more.

“Advance Auto Parts is a perfect fit with the Indianapolis Motor Speedway,” said Matt Davis, Advance Auto Parts marketing and sponsorships manager. “Indianapolis is the racing capital of the world, and we couldn’t be more eager to see the Advance Auto Parts brand represented with one of the most famous sports venues on Earth.”

The IMS Radio Network also will be renamed the Advance Auto Parts IndyCar Radio Network.

“We’re thrilled to welcome a globally recognized brand and first-class company like Advance Auto Parts to the Indianapolis Motor Speedway’s family of sponsors and lineup of world-class events,” IMS President Doug Boles said. “Advance Auto Parts represents quality and places its customers first, and those values also are so important to us. We are grateful to LST Marketing for its skilled work in facilitating a partnership that showcases the growing and cross-generational reach of our fan base.”

“Our brand and the name Indy are synonymous with excellence in automotive,” Davis said. “We can’t wait to get started.”