LONG BEACH, Calif. – Acura has become the title sponsor of the Grand Prix of Long Beach in a multi-year sponsorship agreement.
Acura replaces Toyota as the title sponsor of the Grand Prix of Long Beach. Toyota had been a sponsor of the Grand Prix of Long Beach for 44 years.
“With our U.S. headquarters nearby in Torrance, this is a true home event for the Acura brand,” said Jon Ikeda, Acura vice president and general manager. “The Grand Prix of Long Beach is one of North America’s premier motorsports events, and an institution in Southern California. Acura is delighted and proud to be associated with the Grand Prix of Long Beach, and we look forward to a long and successful partnership.”
Launched in 1986 as the first Japanese luxury automotive brand, Acura is a leading nameplate that is involved in multiple forms of motorsport. Both Acura and its American Honda parent have their U.S. headquarters in Torrance, Calif.
Last year, Acura made a successful return to the top level of sports car racing in the IMSA WeatherTech SportsCar Championship, fielding two entries in the Prototype class with Team Penske. Acura also continues to have entries in the series’ GT Daytona class with the NSX GT3 Evo.
“This is truly the start of a new era in the history of the Grand Prix,” said Jim Michaelian, president and CEO of the Grand Prix Ass’n of Long Beach. “As we enter our 45th year of conducting America’s No. 1 street race, we are looking forward with great enthusiasm to this new partnership with a premium luxury brand like Acura. Together we will explore new ways to elevate the Acura Grand Prix of Long Beach to greater heights in the coming years.”
The Acura Grand Prix of Long Beach will be headlined by the NTT IndyCar Series, as well as the BUBBA burger Sports Car Grand Prix, featuring the IMSA WeatherTech SportsCar Championship.