WEST ALLIS, Wis. — Andretti Sports Marketing, promoter of the rejuvenated race weekend and festival of speed in Milwaukee, announced the addition of Metro Milwaukee Honda Dealers to its lineup of sponsors as its new presenting sponsor.
The Aug. 17 race at the historic one-mile oval will now be known as the ABC Supply Co. Inc. Wisconsin 250 at Milwaukee IndyFest presented by Metro Milwaukee Honda Dealers.
With 2014 becoming the promoter’s third year of hosting the weekend-long event has turned into much more than just a race on the historic oval track. With the addition of Mazda Road to Indy races in Indy Lights and Pro Mazda competition, along with rickshaw racing, free fair rides and a plethora of food and drink vendors, the ABC Supply Co. Inc. Wisconsin 250 at Milwaukee IndyFest Presented by Metro Milwaukee Honda Dealers has become a family-friendly festival lasting the entire weekend.
“The Metro Milwaukee Honda Dealers are excited to be a part of Milwaukee IndyFest,” said Brad Schlossmann, president of the Metro Milwaukee Honda Dealers Ad Association and a local Honda dealer in Milwaukee.
“Honda and its dealers stand among the biggest supporters of IndyCar racing and its events,” said Starke Taylor, Andretti Sports Marketing executive vice president and chief marketing officer. “We are grateful for their commitment to the Milwaukee market and our historic race and festival.”
Tickets for the 2014 ABC Supply Co. Inc. Wisconsin 250 at Milwaukee IndyFest presented by Metro Milwaukee Honda Dealers will go on sale Nov. 20.