STUTTGART, Germany – Mercedes-Benz and Michael Schumacher today announced a long-term partnership which will extend far beyond motorsport and Formula One.
Schumacher will mainly be involved with topics relating to the future, in particular the further development of the Mercedes-Benz safety and comfort systems “Intelligent Drive,” and represent the company as an ambassador. For many years now the seven-times Formula One World Champion has been working on road safety; as a partner he will from now on be supporting Mercedes-Benz’s involvement in this field.
“The future interests me much more than the present and past,” said Schumacher. “During my Formula One time I always believed that you must not allow yourself to rest on your laurels, but that you must continuously try to improve. In so doing I was very often able to rely on the help of all the technologies available to me in the car and use them to my advantage. That is why I am a declared supporter of driving assistance systems both in the racing car and in the road-going car.”
“We are proud that Michael Schumacher, the most successful and best-known racing driver in the world, is again joining us as our partner,” said Dr. Joachim Schmidt, executive vice president of Mercedes-Benz Cars, Sales and Marketing. “Right from the time when he was a Mercedes-Benz junior and of course in the last three years as a driver in our Formula One team, Michael Schumacher has always been committed to our company’s projects. This is why it is only logical for both sides to pool their expertise and know-how and to use them, for instance, for enhancing driver assistance systems and thus improve safety on the roads within a partnership.”
Michael Schumacher will be making his first appearance as a Mercedes-Benz partner together with Dr. Dieter Zetsche on May 1 at ‘Handelsblatt PATHFINDER – The future starts today.’
“I wanted to have a clearly defined remit within the new partnership and I find it very exciting to be able to contribute towards further developments and the optimisation of safety together with the inventor of the car,” said Schumacher.