Sahara Force India revealed its new look Wednesday, offering fans and media a first impression of how the VJM07 Formula One car will look when it is officially presented at next week’s Jerez test session.
The new livery brings a fresh trackside image for the team with the introduction of black alongside the traditional colors of saffron, white and green.
“The VJM07 looks stunning and the new livery reflects the way Sahara Force India is evolving,” said team owner Vijay Mallya. “I’ve always believed our cars have been the most eye-catching, but adding black as a main color gives us a fierce new look.”
The key to the new look is the introduction of several commercial partners. The logo of telecommunications brand, Claro, appears on the engine cover and signals the start of a multi-year deal with the famous Mexican brand and the rear wing end plate now includes branding from Roshfrans, the lubricant oils specialists.
The new livery also sees branding from Astana, a foundation that supports sporting initiatives by promoting the capital city of Kazakhstan with the Astana logo is positioned on the side of the VJM07’s nose.
As well as new colors, the changes beneath the skin of the VJM07 are even more extensive due to the new technical regulations.
“The new rules have presented us with a huge challenge, but I’m very proud of the approach we have taken and the direction of the technical team,” said Mallya. “It will be fascinating to see how different teams have interpreted the rules and at this stage it’s impossible to predict who has done the best job.”
Technical Director Andrew Green, is quick to emphasize just how different the VJM07 is compared to its predecessor: “Almost every single part is a new design, from the front wing right back to the diffuser. The genetics of the VJM07 still lie in the 2013 car, but we’ve had to achieve the same results in a slightly different way.”
Accommodating the power unit was the biggest challenge said Green, “It’s been a massive job to accommodate all the changes to the power unit — it’s the biggest change I’ve witnessed in the sport since I started in 1990. Cooling has been the biggest challenge with most of last summer taken up trying to understand the cooling requirements of the power unit, and how best to optimize it in the chassis.”