GROVE, U.K. – Williams Racing has announced a multi-year agreement with ROKiT which makes the global telecommunications company the team’s new title sponsor.

The new partnership was revealed during a special event held at Williams Racing HQ ahead of the new season and signals a new era for the team, following the departure of previous lead backer Bacardi Group and its Williams brand.

ROKiT offers premium smartphone technology, performance and design, as well as a mesh Wi-Fi network which provides communities with fast and cost-effective connections.

The brainchild of philanthropist and business innovator John Paul DeJoria and British entrepreneur Jonathan Kendrick, ROKiT is scheduled to launch in both the United States and the United Kingdom in March.

Kendrick’s close affiliation with Formula One and Williams started at 17 with Goodyear Racing in Wolverhampton. As part of the Williams trackside team, Kendrick engineered the tires of Alan Jones’ race car at the 1978 Argentine Grand Prix in Buenos Aires.

“We are delighted to welcome ROKiT to our team as our title partner for the 2019 season and beyond,” said deputy team principal Claire Williams. “We share many similar values and aspirations with ROKiT; primarily putting engineering and innovation at the core of everything we do in our pursuit to be the best – the perfect platform from which to start a partnership.

ROKiT is on an exciting journey in their world of telecommunications, as we are at Williams as we build the team for a successful future. Taking that path together will make us both stronger in our endeavors and I can’t wait to get started.”

In addition to naming rights of the team, ROKiT branding will adorn the new Williams Mercedes FW42 race car, as well as feature prominently on the race suits and helmets of Williams’ two drivers and all trackside personnel.

The ROKiT Williams Racing-branded FW42 will make its competition debut on March 17 in Melbourne, Australia, during the Formula One Australian Grand Prix.

“With ROKiT launching in 2019, we wanted a global platform that would help us tell our story of innovation,” said Kendrick, the chairman of ROK Brands. “Williams Racing is the perfect partner. With them we can bring F1 to audiences in new and pioneering ways. Through our glasses-free 3D technology and our Wi-Fi capabilities, we aim to make Formula One even more accessible for all.

“Williams Racing exists purely to race in the top echelon of motor racing and we see the exciting partnership of ROKiT Williams Racing as the beginning of an ambitious and exciting road back to the podium.”