Infiniti Red Bull Racing has announced that the convenience store company, CU, will be an official team partner for the Korean Grand Prix for the third consecutive year since 2011.
As an official race partner, CU will see its logos feature on the overalls of World Champion Sebastian Vettel and Mark Webber throughout the race weekend, as well as on both RB9s.
Since launching in Korea in August 2011, Red Bull’s growth in the country has been in line with that of the convenience store industry. Red Bull is now available in 8,000 CU stores across Korea.
By supporting Infiniti Red Bull Racing during the Korean GP, CU hopes to generate brand exposure and enhance the status of its convenience chain stores.