The best-exposed sponsor of the race was series tyre supplier, Pirelli, which in the absence of a race title sponsor took several prime trackside advertising slots for the event. This resulted in total exposure worth $24.5 million, or 16.2% of the overall exposure value.
The top five brands in terms of exposure during the race were rounded out by Red Bull ($19.3 million), LG ($14.1 million), Verizon ($14.0 million) and Lotus ($9.5 million). Together they drew more than half of the total exposure value. Red Bull Racing was the team which brought the best exposure for its partners, with total coverage worth $16.6m.
The United States Grand Prix also performed well in terms of spectator attendance. The race drew the second-highest race day attendance of the season, with 117,429 fans placing it second to only to the British Grand Prix at Silverstone where 127,000 people visited. In comparison, the last United States GP held at Indianapolis Motor Speedway in 2007 attracted 84,458 spectators, with 20.2% of sales coming from the local area. Austin also scored the third-highest three-day attendance of 2012, with 265,499 fans putting it behind only Britain and Canada.