LONDON — Chase Carey, Chairman and CEO of Formula One, announced the appointments in newly created roles of Ross Brawn as managing director of Motor Sports and Sean Bratches as managing director of Commercial Operations.
These appointments are effective immediately in conjunction with the completion of Liberty Media’s acquisition of Formula One. Longtime Formula One leader was named chairman emeritus of Formula One.
Ross Brawn is one of the most successful and innovative Technical Directors in Formula 1 history. A Formula One legend with a 40 year engineering and management career in motor racing, he has won 22 World FIA Championships and the Le Mans 24 Hours. His honors include 11 world titles with Ferrari and seven as part of Williams and Benetton. He went on to win the 2009 F-1 World Drivers and Constructors’ Championships with his own BrawnGP team, the Honda F-1 team he rescued and renamed. Ross sold the team to Mercedes-Benz in 2010 and, over three years, laid the foundation that enabled the team to win the 2014, 2015 and 2016 titles.
Sean Bratches is credited as one of ESPN’s most influential leaders, with over 27 years of experience, most recently as executive vice president of sales and marketing. His career has been defined by innovation and vision, and his contributions helped to fuel tremendous growth in ESPN’s brand and revenue. Sean oversaw ESPN’s two primary revenue streams, advertising and sponsor sales and content licensing, as well as the research and analytics, marketing, consumer products and events marketing divisions.
“I am delighted to welcome Ross back to Formula One,” said Chase Carey, Formula One Chairman and CEO. “In his 40 years in the sport, he’s brought his magic touch to every team with which he has worked, has almost unparalleled technical knowledge, experience and relationships and I have already benefitted greatly from his advice and expertise.
“I am thrilled Sean is joining Formula One. Sean was a driving force in building ESPN into one of the world’s leading sports franchises. His expertise and experience in sales, marketing, digital media, and distribution will be invaluable as we grow Formula One.”
“It’s fantastic to be returning to the world of Formula One,” Brawn said. “I’ve enjoyed consulting with Liberty Media these last few months and I’m looking forward to working with Chase, Sean and the rest of the Formula 1 Team to help the evolution of the sport. We have an almost unprecedented opportunity to work together with the teams and promoters for a better F-1 for them and, most importantly, for the fans.”