CHARLOTTE, N.C. – Look out, NASCAR and iRacing fans, because perennial NMPA Most Popular Driver and NASCAR on NBC analyst Dale Earnhardt Jr. is making a comeback.
Earnhardt will be part of a 35-driver all-star field taking part in Sunday’s inaugural eNASCAR iRacing Pro Invitational Series event at the virtual Homestead-Miami Speedway.
While the diverse field will feature drivers from all three NASCAR national series, as well as other dignitaries, among the most popular of the lot will be Earnhardt, who announced entering the weekend that he will carry FilterTime branding on his virtual Chevrolet.
FilterTime is a home subscription air filter company in which he is part owner with fellow retired NASCAR driver Blake Koch.
“FilterTime is thrilled to have our co-owner Dale Jr. racing the FilterTime #8 Chevrolet in the eNASCAR race this Sunday,” said Koch, FilterTime’s founder and CEO. “When I stopped racing myself and started this company, I never dreamed I would be able to see the FilterTime.com logo on a car driven by Dale Earnhardt Jr. on national television. Most importantly in these difficult times of social distancing and concern across the globe, we are excited to be a part of a unique experience that breathes life into these difficult times.
“Ironically, FilterTime home air filter subscription service does a similar thing by delivering air filters to our customers across the nation without having to leave the comfort of their homes.”
FOX NASCAR broadcasters Jeff Gordon, Mike Joy and Larry McReynolds will call the action.
The live broadcast of the inaugural eNASCAR iRacing Pro Invitational Series event, the Dixie Vodka 150, will start at 1:30 p.m. ET on FS1 and the FOX Sports app.