Each season she treats the JFR staff to a video she has produced. It has been a fun, team-building experience and has served as her “thank-you” to all in the company. And each production has been something the employees anticipate.
From now on, Force Hood will be reaching far beyond the in-house amusements. She’ll be working with Red Digital Cinema technology, the same that Academy Award-winning director Peter Jackson is currently using to film “The Hobbit” and that directors such as Steven Soderbergh (Che) and David Fincher (“The Social Network”) have used.
She has been consulting with Red Digital Cinema architect Jim Jannard, the Oakley eyewear founder whose most recent involvement in drag racing was as Gary Scelzi’s Funny Car sponsor. That technology is the crown jewel of the full production studios and editing bays that have been added on two separate floors of the Yorba Linda-based Savi Ranch building that once housed an Infiniti dealership. The facility has been remodeled to house a theater with stage and stadium seating for more than 50 viewers.
Force said longtime friend Rick Gamora has been helpful in offering advice, as well as additional studio space. Gamora has offered the use of his 150,000-square-foot Long Beach studio for projects that need to use more space.
“Even before I started racing Funny Cars, I had a passion for movie-making and photography,” she said. “This will be an exciting opportunity to develop some of my own projects, as well as projects that John Force Racing has been trying to get off the ground for some time.
“Our projects will not solely be racing. We will constantly be looking for opportunities to work with the local community as well as the greater Southern California area,” Force Hood said.
Another familiar face will be active with John Force Entertainment. Television producer Brent Travers, who oversaw development and production of “Driving Force,” vowed the new reality program will not be a continuation.
“We are looking to develop a show around Courtney Force as she learns the ropes racing a Mustang Funny Car under the tutelage of her successful older sister Ashley, brother-in-law Robert (Hight), and her 15-time Funny Car champion father,” Travers said.
“In addition to the television show, we are looking at developing a wide variety of media projects that range from mobile applications to feature length films. There is a virtual treasure chest of content opportunities here, and my goal is to work with Ashley to maximize our efforts,” he said.