SONOMA, Calif. — Infineon Raceway and Armored AutoGroup, owner of STP and Armor All brands, have entered into a multi-year relationship that will make the Danbury, Conn.-based company the title sponsor of the raceway’s highly-popular grassroots drag racing programs
STP® will become the title sponsor of the “STP Wednesday Night Drags,” as well as the raceway’s “STP ET Bracket Drags” programs.
The STP Wednesday Night Drags enters its 23rd year in 2011 and gives area racers the ability to drag race on Infineon Raceway’s lightning quick quarter-mile. The program runs March through mid-November and features up to 300 competitors weekly. It is arguably the top grassroots weekly drag racing program on the West Coast.
The raceway will also feature 12 STP ET Bracket Drags events during the 2011 season. The partnership furthers STP’s commitment to building its presence within motorsports. The brand is currently a sponsor of Tony Pedregon’s Nitro Funny Car on the NHRA Full Throttle Drag Racing Series and continues its presence in World of Outlaws, in addition to recently announcing multiple NASCAR series race and track sponsorships.