AUBURN HILLS, Mich. — The Mopar brand is adding horsepower to its support of amateur, non-professional NHRA Sportsman racers with a slate of new programs and resources.
Initiatives include factory-backing for select Mopar and Dodge NHRA Sportsman teams, a new “Magneti Marelli Offered by Mopar Drag Pak Rewards” program, technical at-track assistance for grassroots racers and increased outreach and communication with Sportsman competitors.
Mopar will team up with the Dodge brand to provide factory-backed support for three supercharged, 354-cubic-inch Mopar Dodge Challenger Drag Pak NHRA Sportsman machines that will carry the official Mopar and Dodge colors next year. In addition, the new “Magneti Marelli Offered by Mopar Drag Pak Rewards” program will provide monetary awards to the dedicated amateur racers who compete in the Mopar brand’s modern-day package car, the Mopar Dodge Challenger Drag Pak.
Also new for next season, FCA US LLC engineers will attend each of the 24 NHRA National events to provide all Mopar-powered NHRA Sportsman racers with technical advice and guidance. Unlike professional drivers in the NHRA Mello Yello Drag Racing Series, amateur NHRA Sportsman racers often compete with little or no sponsorship, supporting their weekends at the dragstrip via their own funds.
“Amateur Sportsman racers fuel our brand’s involvement in NHRA competition,” said Bill Harry, Head of Marketing, Mopar. “In 2017 we’re backing up those words with new initiatives that prove our commitment to our most dedicated and passionate brand ambassadors. We’re also very excited to work more closely with the Dodge brand in providing select factory-backed support for Mopar Dodge Challenger Drag Pak drivers. This enhanced commitment, combined with our championship-winning relationship with Don Schumacher Racing in Funny Car and Top Fuel, demonstrates that we are focused on NHRA involvement that makes the most sense for the Mopar brand.”
In addition to teaming with Mopar in factory support of a trio of Dodge Challenger Drag Pak machines, Dodge will also introduce a new brand display, located next to the Mopar trailer on NHRA Manufacturers Midway, at 15 of 24 NHRA National events.
“The Dodge brand has a long, proud tradition in NHRA drag racing dating back to the early 1960s,” said Tim Kuniskis, Head of Passenger Cars, Dodge, SRT, Chrysler and Fiat, FCA North America. “We look forward to extending that tradition by joining forces with Mopar to provide support for select Dodge Challenger Drag Pak NHRA Sportsman teams for the 2017 season. Our new Dodge display at 15 NHRA events will also give us a great opportunity to connect with the performance-loving enthusiasts who truly embrace and identify with our brand.”