NHRA Partners With Guitammer Co.

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GLENDORA, Calif. — Get ready to “feel” the power of NHRA Mello Yello Drag Racing in your own living room.

NHRA announced that The Guitammer Co., more commonly known by their “ButtKicker” and “4D Sports” brands, has signed a multi-year agreement to become a marketing partner with NHRA.

Working together with NHRA and ESPN, The Guitammer Company is now delivering the first tactile enhanced sports show to NHRA’s national audience during the NHRA Mello Yello Drag Racing Series telecasts on ESPN2.

“NHRA is the fastest, most powerful motorsports on the planet,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “It is also the most sensory sport and through this innovative technology, fans will be able to ‘feel’ the cars in their living rooms. This provides a great way for NHRA to connect to our fans at home and give them a taste of the ‘real experience’ of attending an NHRA Mello Yello Drag Racing Series event.”

In addition to the technology advancements in broadcast television the partnership delivers, Guitammer will have an interactive display in NHRA’s Manufacturers Midway demonstrating their “4D Sports powered by Buttkicker” technology and products, and will advertise elements in the ESPN telecasts.

“We believe this is a significant milestone in our efforts to commercialize our broadcast technology,” said Mark Luden, president, The Guitammer Company. “The NHRA is an ideal starting point for us and we are very committed to providing new ways to bring the thrill of racing to the fans at home.”

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