AUBURN HILLS, Mich. — Mopar’s aftermarket partner, Magneti Marelli is expanding its relationship with Chrysler Group LLC’s service, parts and customer care brand, as well as its involvement in the National Hot Rod Ass’n drag racing series.
The international automotive parts supplier will partner with Mopar as primary sponsors of Don Schumacher Racing’s Dodge Charger R/T driven by Matt Hagan for multiple races during the 2013 season.
Race fans will notice a fresh new look to Hagan’s Funny Car starting this weekend at the Gatornationals in Gainesville, Fla., as a ‘Magneti Marelli Quality Auto Parts Offered by Mopar’ primary paint scheme will be highlighted on the Dodge Charger R/T entry. The same scheme will soon be displayed on the team’s transporter, as well as driver and crew uniforms.
“2013 is a very important year for us to educate the aftermarket world that Magneti Marelli stands for Quality Automotive Parts for All Vehicle Makes and we are very proud to partner with Don Schumacher Racing and Matt Hagan to build that awareness,” says Pietro Berardi, Magneti Marelli CEO of Global Aftermarket, about the partnership expansion. “It’s a perfect match since Magneti Marelli has a long history of motorsports involvement and we are excited to expand our reach within the NHRA racing. We are looking forward to a successful season with Matt Hagan as well as Allen Johnson who we also sponsor.”