GLENDORA, Calif. – Nice-Pak Products, Inc., and its Grime Boss hand wipes brand have signed an agreement to become the “Official Heavy Duty Hand Cleaning Wipe of NHRA,” it was announced today.
The multi-year relationship with the premier sanctioning body for drag racing in the United States begins with the start of the 2013 NHRA Mello Yello Drag Racing Series and also includes designation as the “Official Heavy Duty Hand Cleaning Wipe of the NHRA Safety Safari presented by AAA.”
“Nice-Pak is proud to partner with NHRA and to be recognized as the Official Heavy Duty Hand Wipe of the Mello Yello series,” said Keith McQuaid, vice president overseeing Grime Boss strategy and business development. “We believe that the NHRA fan base is a core audience to help influence trial and ultimately brand advocacy. Grime Boss is the premier heavy duty hand wipe that will clean all of your toughest messes on either hands or surfaces, yet they are skin safe with aloe and Vitamin E. This is the essential cleaning tool for on-the-go, at your home, or under the hood.”
The multi-tiered sponsorship has been developed to provide Grime Boss with sampling opportunities to NHRA’s racing community, NHRA members and NHRA track owners and operators. Grime Boss will also have stations strategically located in the professional pits, Nitro Alley and Manufacturers Midway for NHRA fans to be able to sample and use Grime Boss wipe products.
Other rights granted to Grime Boss include display space at all NHRA national events, bannering rights, PA announcements, video spots and signage rights on the big screen display, and logo placement on NHRA Safety Safari presented by AAA vehicles.
“The NHRA racer and fan represent an ideal demographic for Nice-Pak to showcase its Grime Boss hand wipes brand,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “They have developed a strong activation program on-site at NHRA Mello Yello events to ensure its leading hand wipe product gets into the hands of the hardworking racing teams, as well as the NHRA do-it-yourself fan.”