YORBA LINDA, Calif. — DENSO Products and Services Americas, Inc., an affiliate of leading global automotive supplier DENSO Corp., has joined John Force Racing as an official marketing sponsor in the NHRA Mello Yello Drag Racing Series.
Founded in 1949, DENSO is dedicated to putting quality first through its research and development, manufacturing and technology.
“Welcoming another world-class partner like DENSO to our racing family is exciting for John Force Racing,” said team owner John Force. “We’re committed to putting on the best show we can for our fans, and sponsors like DENSO help make that possible. We’re both focused on the quality of what we produce. We depend on it when we’re out there on the race track.”
The DENSO logo will be featured on all John Force Racing hot rods throughout the Mello Yello Drag Racing Series season.
The series kicks off Feb. 7-10 with the Lucas Oil NHRA Winternationals at the Auto Club Raceway at Pomona in Pomona, Calif., the first of 24-weekend races that make up the nine-month campaign.
“We’re thrilled to partner with one of America’s great sports dynasties,” said Joseph Mejaly, senior vice president of Operations, Sales, Strategic Planning and Marketing at DENSO Products and Services Americas. “Like DENSO, John Force Racing values safety and performance and has proven time and again they are a winning combination.”
In addition to partnering with John Force Racing, DENSO is the title sponsor of the DENSO NHRA Four-Wide Nationals at The Strip at Las Vegas Motor Speedway, scheduled for April 5-7.
DENSO has served as the title sponsor of the weekend race and a supporting sponsor of the entire NHRA Mello Yello Series for the last three years. In August, DENSO extended the event sponsorship through 2021.