GLENDORA, Calif. – NHRA announced today that General Motors Company and its Chevrolet Performance brand has signed a multi-year deal to become title rights sponsor of the largest and most prestigious event on the NHRA Mello Yello Drag Racing Series circuit, the Chevrolet Performance U.S. Nationals at Lucas Oil Raceway at Indianapolis.
The event, which holds a place in NHRA history like no other, is traditionally held on Labor Day weekend with the 2013 Chevrolet Performance U.S. Nationals scheduled for Aug. 28-Sept. 2. The event features 11 hours of coverage on ESPN2 and ESPN2HD, including six hours on race day, Monday, Sept. 2, from noon to 6 p.m. (ET).
“NHRA and Chevrolet Performance are iconic American brands,” said Gary Darcy, senior vice president sales and marketing, NHRA. “We can’t think of a better or more fitting brand to align with NHRA’s greatest and most prestigious event than Chevrolet Performance.”
General Motors and its brands are not unfamiliar to NHRA, having been involved in the sport since the beginning and winning its first NHRA Manufacturers Cup with Chevrolet in 1966. Between Chevrolet and other GM divisions, General Motors has won the NHRA Manufacturers Cup a record 43 times, the last in 2010. In fact, from 1966 to 2010, a General Motors brand won the award every year except 1970 and 1982.
“The heart and soul of Chevrolet Performance is on display in the staging lanes at the U.S. Nationals, making this partnership with one of the most historic races in NHRA Drag Racing all the more important,” said Jim Campbell, General Motors U.S. vice president of Performance Vehicles and Motorsports. “Our engineers are continually developing new engines and engine components for sportsman and professional racers; and events like the U.S Nationals are their proving ground.”