LOS ANGELES, Calif. – Hollywood, Calif.-based Rio Vista Universal announced an exclusive deal Wednesday with the Int’l Hot Rod Ass’n to produce the IHRA’s Nitro Jam Drag Racing Series for broadcast on MAVTV beginning in October.
“We are excited to partner with Rio Vista Universal and Ray Iddings to produce our new IHRA Nitro Jam show,” said Jason Rittenberry, CEO of IRG Sports + Entertainment. “Having worked with Ray on several shows in the past and with the success of Gear Heads, we feel confident in their ability to provide us with an entertaining show that will drive new fans to the IHRA Nitro Jam.”
Featured in the series are top IHRA drivers Bruce Litton and Mark Sanders as well as Mountain Motor Pro Stock drivers Pete Berner and Cary Goforth. Larsen Motorsports’ all-female jet dragster team of Elaine Larsen, Marisha Falk, Dawn Perdue and Kat Moller also figure into the broadcasts.
The series began shooting at the season opener in Tucson, Ariz. at the IRG-owned Southwestern Int’l Raceway, and will head to two billboard events in May. IHRA Nitro Jam will shoot on location at the Palm Beach Nationals at Palm Beach Int’l Raceway in Jupiter, Fla. May 2-3 and the Spring Nationals at Rockingham Dragway in Rockingham, N.C. on May 17-18.