Drag Racers Ready Up For PRI

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LAGUNA BEACH, Calif. – Indianapolis is home of drag racing’s biggest event and many of the top teams in the sport – and the home of the 28th annual Performance Racing Industry Trade Show, where drag racing teams look to find the latest innovation in a sport where winning and losing often comes down to one-thousandth of a second.

This year’s PRI Trade Show will take place at the Indiana Convention Center from Dec. 10-12, with Race Industry Week beginning on Monday, Dec. 7.

“The drag racing market has always been a high-profile feature of every PRI Trade Show going back decades,” said John Kilroy, PRI Trade Show producer. “The sport has never been more competitive, and that’s why you see all the top teams here examining the newest innovations.”

In addition to finding the top teams in the sport, you’ll also find many of the sport’s top drivers meeting with suppliers and sponsors, as well as checking out new products.

“I always like going to PRI,” said recently crowned NHRA Top Fuel champion Antron Brown. “I love technology and PRI gives you the opportunity to see what’s new and what’s out there. Our sport is just so competitive. We lost a race this season by two ten-thousandths of a second, so everyone is out there looking for even the slightest advantage.”

Technology and innovation obviously play a huge role at PRI, but the ability to get out in front of the industry and interact with the huge drag racing presence at the show is a crucial aspect that can’t go overlooked.

“We planned out the entire kickoff of our new team last year at PRI and it couldn’t have gone better,” said Top Fuel driver Clay Millican, who unveiled the new Parts Plus/Great Clips team. “All of your sponsors and partners are there. I love going to the PRI Show. It’s a great place to do business, but as a car guy it’s just a fun place to be.”

Of course, in the end, PRI is really about two things – suppliers being able to show off the most innovative racing products in the industry and attendees looking to buy.“

It’s such a big show, so I usually come out and do four hours on Thursday and then come out and do four hours on Friday,” relayed two-time Funny Car world champion and team owner Cruz Pedregon. “I’d love to bring a shopping cart out here the size of my hot rod and just go up and down every aisle.”